For those who don't know, exist responsibly is a campaign aimed to motivate college students and the community to vote.
The first piece is a possible poster solution, I'm not completely sold on the idea yet, so feedback would be helpful. The second is a card series that would targeting three different (current) social/economic issues. These will eventually be more specifically designed (the text) to be placed in different environments where people are faced with real world situations that are affected by these issues. For example, the Gas card could be found in a gas station. I wanted to keep the design "hopeful" and positive, while still invoking some discontent about the way things are going. Again, these are not quite resolved yet so feedback is appreciated.
1 comment:
I think your approach is very successful. It is subtle yet conveys a very strong message, which will make people stop and think. Your logo and tagline "exist responsibly" is strong, good job!
I think both the top poster, using a photograph is working and the idea of the illustrations in the bottom posters also work well but they both seem to have a different feel. I'm just wondering if maybe you should go one direction or another or possibly come up with a solution that combines both so they seem more like one campaign instead of two different ones. Just something to think about.
Overall, good job!
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