effect

This campaign consists of a rewards-type card that encourages individuals to commit to eating less meat in order to dramatically effect global climate change.

It includes a card, which clearly displays the level of commitment achieved by the individual, depending upon the number of meatless meals they consume per week. It employs a logo that can be displayed in restaurant windows and on menus to denote a qualifying meal.

Additionally, participants will receive a statement, much like a credit card statement. Rather than show debt accrued, however, it will show the amount of positive change made.