driver campaign

Logo and design ideas for my campaign, which deals with drunk driving.

Too many anti-drunk driving campaigns are negative and show the ugly side to drunk driving (but props to the designers/people who care enough to do something), but my campaign is not geared towards ''dont drink and drive." Insteady, by targeting designated/sober drivers my campaign takes a positive step in influencing positive behavior and healthy decisions [positive connotations lead to positive results :)]

Be conciously aware; A. designate a sober driver before going out, or B. Do it yourself!!