the city bike project

In the last few years biking has grown from more than a hobby to a trendy, eco-friendly thing to do in many cities. My campaign is aimed at educating drivers and bikers in being safe, conscious, and courteous while sharing the roads with each other. Many of the problems arise when drivers act unpredictably or when bikers assume they don't need to follow the rules cars do. I plan to create a small pamphlet to put on the handle bars of people's bikes and the mirrors of people's cars. I also plan to do some sort of installation that inclued writing on bike lanes or signs near them. Here is the identity I'm working with so far, but I think I'm going to change it into more of a mixed-media look.