The logo is supposed to be bright deep red, but it uploaded blue, just peachy.
The other images are used as supporting visuals throughout the campaign, unifying WEE as a brand, and acting as signifiers. (I hope to post a mini book layout, to show specifically how they images are utilized.)
Over all, the campaign consists of a mini informational booklet for the parents of new (premature) infants, a direct mail piece (that could instead function as a poster series), and packaged full-term infant products (onsies, diapers, blankets, etc.), whose profits will go to WEEcare.
1 comment:
I really like the simplicity of your images. I know your logo is supposed to be red, and I think it is interesting that you chose bright colors since softer colors are usually related to babies. I like your approach with this and I look forward to seeing the final product come together with all of your pieces. The bright colors draw attention and the simplicity makes it user-friendly, good work Heidi.
* And speaking of babies, Cady is playing a loud piano - so sorry if my critique is poorly written, I'm working with 1/2 of my brain/concentration!
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