Saturday, November 8, 2008

Start with Art

The purpose of the Start with Art campaign is to educate parents about how art is beneficial to the developing child as well as parent-child interaction. It focuses on ages 4-12, the stages where art has the most impact on a child’s brain. The informational booklet includes art projects for the parent and child to engage with together. There are sets of art cards with activities appropriate for the age levels. All of the projects can be made with simple materials that are safe, environmentally friendly and low cost. The booklet also has information about what art does for the developing child in terms of cognitive development and the importance of parent-child quality time.

The book design will appeal to both parent and child. It has hand drawn imagery that isn’t realistic but rather playful and easy to read. Information is organized in folders and divided into sections for ease of use. All information will fit into one organized package. Instructions are clear and concise, with step-by-step instructions, a listing of materials and age appropriateness. The back of the book includes a CD with additional art projects and posters to print out for children to color.

The stamps serve as a way to donate money to programs in public schools that foster education through art. All proceeds from the stamps will go to art education in public schools. Public schools can buy art supplies, invite artists to teach and have an artist in residence program.



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