Thursday, November 6, 2008

effect

This campaign consists of a rewards-type card that encourages individuals to commit to eating less meat in order to dramatically effect global climate change.

It includes a card, which clearly displays the level of commitment achieved by the individual, depending upon the number of meatless meals they consume per week. It employs a logo that can be displayed in restaurant windows and on menus to denote a qualifying meal.

Additionally, participants will receive a statement, much like a credit card statement. Rather than show debt accrued, however, it will show the amount of positive change made.






WEEcare

Mission Statement:

WEEcare is a nonprofit organization focused on extending the best care available to premature infants, by providing the same opportunities to all families in need.

Raising a healthy child means more than providing nourishment. Through our parental support programs, educational resources, and funding initiatives, we seek to build a community that gives each and every child born a chance at a healthy and prosperous life.


....and my images aren't loading.....more to come!!

Wednesday, November 5, 2008

Music Programs

Music and Art programs in schools are being cut due to budgets. Therefore, many children are not able to have any music related education. My campaign is to inform parents on how music programs are important in a child's learning development in and outside school.

The identity of my project consists of a tree in a frame and the roots as music; meaning music is the roots for learning and growing. I want my identity to be organic and I need to still incorporate music into the roots of the tree. I also have the idea of the music being the focus in the frame and more transparent outside of the Polaroid frame.

My ideas are to create a poster, postcards/cards, magnets or folder with informative inserts on the different ways music can improve learning.


Organ Donation--Give Life

I'm focusing on trying to get college students to become organ donors through a website, poster, and pins (though this may change).  The website and posters will be used to inform.  Right now my focus has been on the logo, but I'm kind of stuck right now.


Grimy Grub

"Grimy Grub" is a more thorough and more organized version of TMJ4's "Dirty Dining." A website, stickers, magnets, and keychains with a 50's retro style will inform people about the Health Inspection Records of local restaurants.









2nd Hand Smoke Among Children

My campaign is, second hand smoke among children, to help prevent and make people aware of the effects that second hand smoke has on children. My campaign is targeted towards parents, caregivers and anyone else who smokes around children.





the city bike project

In the last few years biking has grown from more than a hobby to a trendy, eco-friendly thing to do in many cities. My campaign is aimed at educating drivers and bikers in being safe, conscious, and courteous while sharing the roads with each other. Many of the problems arise when drivers act unpredictably or when bikers assume they don't need to follow the rules cars do. I plan to create a small pamphlet to put on the handle bars of people's bikes and the mirrors of people's cars. I also plan to do some sort of installation that inclued writing on bike lanes or signs near them. Here is the identity I'm working with so far, but I think I'm going to change it into more of a mixed-media look.