Thursday, November 6, 2008

Ecological Footprint


I'm designing a campaign around encouraging the public to reduce their ecological footprint. The campaign consists of three pieces: pledge cards, a poster, and an information booklet that instructs you how to reduce your ecological footprint.
The campaign I am creating focuses on Alzheimer's and how it is important for today's society (mainly the youth) to get involved and do something about such a disease and take some form of action wether it's via donations, volunteering etc. It is a disease that rarely gets any attention. So the main goal here is to get people talking! I am doing a poster series, some T-shirt designs and a booklet that promotes a storytelling program called Timeslips.  

Barter Market



My Project is creating markets in Milwaukee that people would be able to barter their unique items. I would like to emphasis the value of these items. I want Barter Markets to be a place where you can find interesting and one of kind paintings, jewelry, recipes, food, produce, or anything in between.

I have designed this look and feel for the campaign to be about the clean and elegant look related to the items being bartered. I did this to make sure there is more of an upscale feel from a regular rummage sale, where you would find used and unwanted items. I have also included a reference to wood cuts and more traditional design so that barter markets would have old style design as well, like maybe what the style might actually look like in the time that Barter markets would be common.

I feel I am on the tail end of the project, just finishing the details that are really important to the look of the project. I am experimenting with the final graphical elements on the poster, using more cut outs and ornaments. I feel the end poster two posts that will hold a series of images that the viewer could mix and match to get a feel of what would be at barter markets.

My campaign pieces would be a interactive poster to mix and match bartering items, a larger banner that would be at the actual barter market, and the third piece would be a bag made from recycles materials with a screen printed logo and a laser wood cut hanging tag.










The logo is supposed to be bright deep red, but it uploaded blue, just peachy.

The other images are used as supporting visuals throughout the campaign, unifying WEE as a brand, and acting as signifiers. (I hope to post a mini book layout, to show specifically how they images are utilized.)

Over all, the campaign consists of a mini informational booklet for the parents of new (premature) infants, a direct mail piece (that could instead function as a poster series), and packaged full-term infant products (onsies, diapers, blankets, etc.), whose profits will go to WEEcare.





Classical Music/Child Development

My campaign topic is classical music as it relates to child development. It's purpose is to inform parents that children that listen to this genre of music have been shown to advance in developmental learning at a greater speed than those who do not. It's meant to create awareness, and educate people.

The project will include a poster series, mobile & flash cards and/or cd with packaging.



blogger isnt letting me upload pictures....

AIDS in South Africa




These are some t-shirt designs..........I'm thinking about ripping a t-shirt or put holes in the shirt, like the first one. I guess I want to know which is more powerful, the facts or a inspirational quote? or if any of it has an impact....

Over the Counter Medications and Teens




























































































Protect your teen is the central idea behind this campaign. It is designed to raise awareness to parents of the new trend to use and abuse Over the Counter Drugs. 

               










I am going to make a series of stickers as part of a 3D aspect to accompany the campaign. They would go on the tops of pill bottles and cough syrup.